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Mar

17

2021

Triller Fight Club Announces All-Star Talent Lineup for April 17: Performances include Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer, and First-Ever Performance and World Premiere of Hip Hop Supergroup Mt. Westmore: Snoop Dogg, Ice Cube, Too $hort and E-40

Emmy Award-Winning Filmmaker Bert Marcus Directing and Producing the Event, and Serving as the Visionary Elevating Fight Club’s Creation of A New Genre of Combat Sports and Reimagining Boxing As Cinematic Entertainment

Triller Fight Club announces All-Star talent lineup for April 17

Triller Fight Club today announced a world-class lineup of music and entertainment talent for its 2021 Fight Club event on April 17. The lineup for the four-hour Pay Per View show will include performances by Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer, and the exclusive world premiere of the hip hop supergroup Mt. Westmore (Snoop Dogg, Ice Cube, Too $hort and E-40) performing for their first time ever together.

Emmy Award-winning filmmaker Bert Marcus will lead and direct the creative storytelling for the Triller Fight Club event. Triller Fight Club is a partnership between leading music and social media platform Triller and Snoop Dogg, and is spearheaded by visionary producer Ryan Kavanaugh.

Bert Marcus, hailed by Forbes as “American culture’s great storyteller,” is known for the critically acclaimed Netflix hit “The American Meme,” HBO’s Emmy award-winning “The Apollo,” and the Cannes Film Festival favorite “Bull.” Along with Marcus, Executive Producer Malea Rose will also oversee and execute Triller Fight Club’s overall creative vision.

“Triller has already begun to revolutionize the great American sport of boxing,” said Marcus, “I’m proud to be taking it to the next level and lead the direction of an unprecedented sporting event through the lens of music entertainment and unmatched behind-the-scenes access, particularly during this time when people haven't had many chances to have share important cultural experiences. This incredible lineup of talent is proof that this ground-breaking new format is craved by fans and artists alike. This event will be unlike anything anyone has seen, think ‘Stranger Things’ meets Tarantino.”

The lead up to April 17 officially kicks off on Friday, March 19 with the world premiere of an original series exclusively on Triller and FITE. “PRBLM CHILD” is a raw, all-access look into the life of one of the world’s most polarizing and controversial personalities, YouTuber-turned-boxer Jake Paul, as he trains for his fight vs. Ben Askren. The series will include boxing legends Mike Tyson, Evander Holyfield, Ryan Garcia, Ben Askren, Jorge Masvidal and Snoop Dogg, among many more.

“This event is more like making a tentpole movie than a boxing match,” said Ryan Kavanaugh. “By bringing in the creative genius Bert Marcus and pairing his unique story-telling vision with his unmatched shooting style, the Fight Club event is going shock and awe people. An all-star artist line-up with a boxing card that mixes pop culture phenoms, legends and rising stars; we are giving the world something that has never been seen or done before.”

“From The Black Keys to Justin Bieber, Diplo to Doja Cat, and a special segment by Snoop Dogg and the biggest legends in hip-hop, we have the wide-ranging lineup that will help break records for this four-quadrant PPV event on April 17th,” said Bobby Sarnevesht, co-founder and co-owner of Triller Network. “Triller has drawn from all its resources in the music world to deliver as epic a music event as ever there was.”

Sarnevesht continued, “One of the first rules of fight club is there are no tickets for sale to attend the event. We are maximizing the arena, cameras and lighting to bring the fight into everyone’s living room or mobile phone, so everyone who watches it will literally be immersed in the action, giving everyone a front-row seat. There is only one exception: we will be giving away 100 tickets to attend. Details to come shortly for this once in a lifetime opportunity, so stay tuned.”

The April card will be Triller Fight Club’s first in a series of 2021 special events, following the debut record setting Tyson vs. Jones PPV fight in 2020, which shattered all digital fight PPV records and became the 8th most successful Fight PPV in history. In the headline matchup April 17 at Mercedes-Benz Stadium in Atlanta, Jake Paul takes on former Bellator and ONE Championship champion Ben Askren, with all bouts seen on the main Pay Per View card. The event will also feature super lightweight Regis Prograis (New Orleans) taking on Ivan Redkach (Shostka, Ukraine); heavyweight MMA Bad Boy Frank Mir (Las Vegas) will battle legendary light heavyweight Antonio Tarver (Orlando, Fla.); and Joe Fournier (London) will challenge music icon and worldwide star Reykon (Envigado, Colombia).

In addition to being a co-owner, Snoop also provides strategic counsel to Triller Fight Club, helping to select fighters and musical acts for the show-stopping events. An entertainment expert who has successfully maneuvered through a range of projects in a variety of different fields, Snoop secured his spot as a fan favorite during Triller's first sporting event, Tyson vs. Jones.

FITE’s PPV platform will once again power the main hub of the event, TrillerFightClub.com. Fans worldwide can buy the digital event via FITE.tv, any of the FITE mobile/OTT/Smart TV platforms, or directly from the TrillerFightClub.com website which features fight news, announcements, promotional videos and a digital portal to buy the event. The suggested PPV retail price for the event is $49.99 (U.S. & Canada). Fans outside North America can check the FITE link at https://www.fite.tv/watch/jake-paul-vs-ben-askren/2p8y0/ for international pricing. It will also be available for PPV on all major cable and satellite providers via iNDEMAND.

HOW TO WATCH THE APRIL 17, 2021, TRILLER FIGHT CLUB PPVEVENT

TV: Cable, satellite & telco PPV providers, including Xfinity, Spectrum, Contour, DirecTV, AT&T TV, Dish, Fios, and Optimum (U.S.), as well as Rogers, Bell, Shaw, Videotron, and Sasktel (Canada).

Worldwide Streaming: FITE.TV and all FITE mobile, Smart TV, game controller and OTT apps as well as the event microsite hub: TrillerFightClub.com

About Triller:

The Triller Network is a consolidation of companies, apps and technologies and the first of its kind leading the move into Internet 3.0.Triller Network pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree tech and content-based vertical. The Triller Network—which includes the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters—has more than 300 million users worldwide. Unlike other apps it is often compared to, such as TikTok, it encourages its users to post the content created utilizing the Triller app across other social media platforms and websites. The network owns proprietary ad-tech and ad AI which is uniquely tied to the content rather than as is traditional to the user. By tracking the content, the Triller Network empowers its tastemakers and users to push their content virally to affiliated and un-affiliated sites and networks reaching tens of millions of additional users daily. Data from its AI suite, direct influencer and artists relationships is generated from both the on app and on the on and off network information and used both to program longer-form content, connect users across the web with the content and provide monetization opportunities maximizing brand partnership integrations. Having launched Highly successful campaigns starting with the app, and continuing throughout the entire tech ecosystem, with some of the biggest brands in the world including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oreal, and many others, the Triller Network offers brands a unique content and technology integration. Branded content is integrated at the Triller app level, making direct deals with the influencers and celebrities who post the content. This branded content is pushed to and through thousands of affiliated and non-affiliated sites, apps, social networks and is ultimately integrated into valuable long-form Triller Network content, such as boxing PPV, live fashion shows, and episodic reality content on TrillerTV. Some of the more than 50 original half-hour TrillerTV shows include The D’Amelios Family’s Must Haves, Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Let’s Do It, Hypehouse’s Hanging With The Hype, Ur Lov’d: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and Violet Benson’s Too Tired To Be Crazy, among others. Triller Network includes Triller Fight Club which launched last year withthe highly successful Tyson Jones Fight, which shattered digital PPV records and became the 8th highest-selling Boxing PPV of all time.

Media Contact:

Joe Favorito, jfavorito@triller.co, 201-746-0005

Jerry Milani, jerry@jerrymilani.com, 917-797-5663

Chris Day, cd@chrisday.us, 310-993-5513

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